We give you a straight forward, understandable,
small business action plan, at no cost* to you.
Our offices are located in Bend Oregon.
Money Magazine pick for one of the “Top 10 places” to buy a home in 2010.
We serve the Bend Oregon, Portland OR. and Salem OR. markets in person, and other markets by telecommunication.
We are:
- Small business consultants: with expertise in:
…..a) Economic trends.
…..b) Marketing and Advertising
- Independent brokers for select Best of Breed Vendors.
We specialize in working with start-ups and small businesses in Central Oregon.
SMALL BUSINESS AND START-UP BUSINESSES
Tell us about you, and we will give you a plan.
The cost (of the marketing and advertising) and depth of the plan will be tailored to your specific needs and goals.
The consulting and design of the plan in its first phase are at no charge.
To get you started we offer no cost and low cost marketing and advertising options.
We believe that by becoming a partner with you now, allowing you to see how well our vision and services perform, we will grow and prosper right along with you.
Nothing of value is totally free, but we have put together some very low cost marketing and advertising methods to increase your exposure to the people you want to do business with. You can start executing on these plans immediately with time only, time and money, or money only.
“No cost” can mean,
1) no cost.
2) no additional cost.
No cost. In the “no cost” area we can show you how to leverage your “free” time to create new contacts, and improve your connections to key target customers.
No additional cost. The no additional cost goal, is based upon re-allocating your current marketing and advertising budget. We review your existing plan, and if there is room for improvement, we suggest alternatives. Your small business plan is designed with specific measuring tools, so you can see what the results are in a quantifiable way. We can then determine how to refine your plan on a quarterly basis to make sure the return on investment goals are met and or exceeded.
Low cost. Where there is a budget available, we provide a staged level plan, where a percentage of the revenue generated from the increased sales, gets put into a new budget for the next phase of the plan. Once this plan gets rolling the next levels can stay internally funded.
Our small business marketing and advertising plans are designed with scaleable targets. After we have listened to you, to determine your unique needs, we will introduce you to the concepts and plans that we think are best suited for you. You can start out with “no cost” methods and then move to “low cost” methods and “no additional cost” methods until the revenue generated by the plans is sufficient to fund the next level in the plan.
Old methods vs new methods. Are you touching up, “repainting” old methods or moving into new models of connecting and creating relationships.
We evaluate your business or business plan to see if you are effectively using the most important areas in marketing and advertising for your individual small business or startup.
As an example of what we look at here are two of our key concepts or points of interest.
1). Marketing is different than advertising.
We define marketing as a process of looking into the needs and interests of your customers or market sector, and then creating or refining ways to meet those needs.
Advertising is promoting and exposing the product and or service that was created by the marketing process.
2). Advertising: An example of a specific advertising sector.
Social networking is real and growing. We can create a new plan, or help you renovate your existing plan to move into this “must do” category. This may include a Facebook business account, use of smartphone app’s and text coupons, email advertising, blog based website, become and expert in your field in the eyes of local media or online audience, and more.
3) Mix: Differentiate yourself from your competition ( in a positive way).
This is a bit of a combination of marketing and advertising. We analyze how the key market groups “see” your product or service in comparison with your competition. We identify sector factors ( much of your direction is tied to the sector of business you are identified with) and determine how to optimize your operation within the sector.
We believe that both marketing and advertising are necessary to grow your small business or startup profits.
We are Brokers of marketing and advertising
We represent the best of breed providers of marketing and advertising services. Our vendors are selected because they provide exceptional service to small business and startups at very competitive prices. Because we are not obligated to use in house resources, we select individual vendors that match your size, scale, and budget. If the results are not what we are satisfied with we can change vendors until our goals are met and exceeded.
Our unique “no cost” consulting service.
We provide consulting services at no cost during the first level of the marketing advertising plan we develop for you. We are confident that our consulting service will benefit you and result in your small business growing. Due to that growth you will integrate our vendors into your marketing and advertising plans. The vendors pay a fee to BestBreed Marketing and Consulting, similar to what they pay their in house sales staff, or what their cost would be if you hired them directly.
When you reach the second and higher levels, we will provide you with a schedule of fees for our services consistent with our goals of having your marketing and advertising pay for itself from the increased revenue created by each level.
After our initial discussion, you may decide you only want to subscribe to our newsletter and receive free access to our links to vendors, internet SEO and web design tips. That is just fine with us.
Ready to get started? Great! Fill out the contact form on the right and let’s talk.
