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Author Archive for Bryan Smith

Every day we see news articles and television commentators talking about creating jobs.  Much of the talk is about innovation, and education.  Certainly important over a long term horizon, but not measurable for results in a shorter time frame.

The results of funds being spent in those areas is poor.

Education:

Much of the funds for “education” has been used up by no deductible health care, and continuing increases in pensions for employees of the education system, not for actual increases in spending on education infrastructure.   When you look at how many people have advanced degrees and cannot find work, why would improving education for more people improve the job situation?

Innovation:

Then we turn to the other most proposed “solution”,  innovation.  So lets look at Apple,  a very innovative company.  How many people benefit from their innovation, from the perspective of jobs?  Mostly a select group, and the products are manufactured overseas, and then marketed and sold here.  So how does this “innovation” help the people who lost jobs in the last 5 years?   Not much.  The people who lost jobs were in manufacturing,  construction and real estate related industries.

Manufacturing:

Now lets turn to manufacturing.  Here is an interesting article.   The copyright stays with the writer or holder, this post is for information purposes only.

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How Can America Create Wealth If Our Industrial Base Is Destroyed? 50,000 Manufacturing Jobs Have Been Lost Every Month Since 2001

Courtesy of Michael Snyder at Economic Collapse

Any economy that constantly consumes far more wealth than it produces is eventually going to be in for a very hard fall.  Many point to relatively stable GDP numbers as evidence that the U.S. economy is doing okay, but the truth is that we have had to borrow increasingly massive amounts of money to keep GDP numbers up at that level.  The U.S. government is going to run an all-time record deficit of about 1.65 trillion dollars this year and average household debt in the United States has now reached a level of 136% of average household income.

But borrowing endless amounts of money and consuming massive amounts of wealth with that borrowed money is a road that leads to economic oblivion. The only way to have a healthy economy in the long run is to create wealth.  But how can America create wealth if our industrial base is being absolutely destroyed?  According to Forbes, the United States has lost an average of 50,000 manufacturing jobs per month since China joined the World Trade Organization in 2001.

Hundreds of formerly thriving industries in the United States are being totally wiped out.  China uses every trick in the book to win trade battles.  They deeply subsidize their domestic industries, they openly steal technology, they blatantly manipulate currency rates and they allow their citizens to be paid slave labor wages.  So yes, the products coming from China are cheaper, but in the process tens of thousands of factories in the U.S. are shutting down, millions of jobs are being lost and the ability of America to create wealth is being compromised.

In 2010, the U.S. trade deficit was just a whisker under $500 billion.  Much of that trade deficit was with China.

During 2010, we spent $365 billion on goods from China while they only spent $92 billion on goods from us.

Does a 4 to 1 ratio sound like a “fair and balanced” trade relationship to anyone out there?

Our trade deficit with China in 2010 was the largest trade deficit that one country has ever had with another country in the history of the world.

In fact, the U.S. trade deficit with China in 2010 was 27 times larger than it was back in 1990.

Needless to say, that is not a good trend.

Our industrial base and our ability to create wealth is being wiped out so rapidly that it has now become a very serious threat to our national security.

According to Forbes, there is only one steel plant inside the United States that is still capable of producing steel of high enough quality to meet the needs of the U.S. military, and even that plant has been bought by a European company.

Meanwhile, China produced 11 times as much steel as America did last year.

Not only that, China is now the number one supplier of components that are critical to the operation of U.S. defense systems.

How in the world did we let that happen?

So what happens if we have a conflict with China someday?

But of more immediate concern is the loss of jobs that the destruction of our industrial base is causing.

For example, the Ivex Packaging Paper plant in Joliet, Illinois just announced that it is shutting down for good after 97 years in business.  79 good jobs will be lost.  Meanwhile, China has become the number one producer of paper products in the entire world.

But China is not just wiping the floor with us when it comes to things like steel and paper.

The truth is that China has now become the world’s largest exporter of high technology products.  Back in 1998, the United States had 25 percent of the world’s high tech export market and China had just 10 percent. Ten years later, the United States had less than 15 percent and China’s share had soared to 20 percent.

So how is China doing it?  Well, as noted above, they are pulling every trick that they can think of.

Most Americans think that we have “free trade” with nations such as China.  That is a complete and total lie and anyone that believes that we have “free trade” with China does not know what they are talking about.

China subsidizes their domestic industries to such an extreme extent that many global industries no longer even come close to resembling “free markets” as a recent story in Forbes noted….

According to a story in the January 20, 2009 New York Times, government subsidies so thoroughly disrupted pricing in the global market for antibiotics that many western producers had to either move facilities to Asia or exit the business entirely. The reason this might matter to intelligence analysts is that the last U.S. source of key ingredients for antibiotics — a Bristol-Myers Squibb plant in East Syracuse, New York — has now closed, leaving the U.S. dependent on foreign sources in a future conflict.

Our politicians and our business leaders have pursued economic policies that are so self-destructive that it defies explanation.

How in the world could anyone be so stupid?

Since 2001, over 42,000 U.S. factories have closed down for good.  Millions of jobs have been lost.  The ability of the once great American economic machine to create wealth has been neutered.

The business environment in America is completely and totally pathetic at this point.  The number of small businesses that are being created is also way, way down.

According to the U.S. Census Bureau, only 403,765 small businesses were created in the 12 months that ended in March 2009.  That was down 17.3%from the previous year, and it was the smallest number of small businesses created since records began being kept in 1977.

The truth is that the U.S. economy is dying.

We continue to consume about the same amount of wealth that we always have, but our net worth is declining.

According to the Federal Reserve, more than two-thirds of Americans have seen their net worth decline during this economic downturn.  In fact, the Fed says that between 2007 and 2009, the wealth of the average American family declined by 23%.

So if it seems like your family and everyone around you is getting poorer, that is because it really is happening.

We really are becoming poorer as a nation.

We can see evidence of this all around us.  Just consider a few of the examples that have been in the news in recent days….

*One school district in the Chicago area is laying off 363 teachers.

*The U.S. Postal Service is offering $20,000 buyouts to thousands of workers as they attempt to slash 7,500 good paying jobs.

*The city of Detroit, once a shining example of middle class America, is now a rotting cesspool of economic decline and it saw its population decline by 25 percent over the decade that recently ended.

Americans are not feeling the full impact of America’s industrial decline yet because we have been filling the gap in wealth creation with massive amounts of debt.

In the years since 1975, the United States had run a total trade deficit of 7.5 trillion dollars with the rest of the world.  That 7.5 trillion dollars could have gone to support U.S. businesses and U.S. workers, but instead it left the country and went into the hands of foreigners that do not pay taxes.

Therefore, the U.S. government, state governments and our local governments have had to borrow massive amounts of money to make up the difference.

Most people do not realize it, but the destruction of America’s industrial base has played a very significant role in the government debt crisis we are facing today.

In addition, the millions upon millions of workers that have lost their jobs as America’s industrial base has been destroyed are now a drain on the system.  Instead of creating wealth and being involved in economically productive activity, millions of American workers are now totally dependent on the U.S. government for survival.

Do you think that it is just some sort of accident that we have 44 million Americans on food stamps?

Don’t you think that a large percentage of those people would actually like to have good jobs that would enable them to sufficiently feed their families?

If we continue on the path that we are currently on we are not going to have much of an economy left.

Not that all trade is bad.  Certainly not.  For example, trade with Canada is generally a very good thing.

However, the horribly unbalanced and unfair trade relationships that we have with nations such as China are ripping our industrial base apart.  Our politicians have not been telling us the truth about what the “global economy” will mean for American workers.  Most U.S. workers never realized that globalism would mean that they would be competing for jobs with workers willing to work for one-tenth the pay on the other side of the globe.

Those people that believe that we can indefinitely maintain an economy where we consume far more wealth than we create are completely and totally delusional.

Until the American people wake up and start demanding change from our politicians on these issues, 50,000 (or more) manufacturing jobs will continue to fly out the doors every single month and even more Americans will become dependent on government welfare.

Is that what you want?

End of article by: Michael Snyder.

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Impairments:

For the purposes of this article, impairments is defined as “anything that impairs a manufacturer or a job producer from operating”.

We need to discuss all the impairments to manufacturing in the United States, and roll back the most onerous regulations and impairments.  Certainly we can sit down with manufacturers in the United States and determine which impairments hurt the most, analyze the reason for the regulation, or litigation problems due to laws on the books, figure out if the” cost”   of these impairments is worth the jobs lost.

If it is an environmental issue, lets figure out the benefit of the impairment and the cost to jobs and roll back those with the least benefit and the most cost.  If it is a tort reform issue, or a tax issue lets do the same.

Environment:

Environment.  This one has not made sense to me.  We have world environment.  If you raise regulations in a City, County or State, and the company is creating a negative environmental impact rated from 1 to 10, and the manufacturer is a 3, and that same companies products are replaced by a manufacturer outside the legal boundaries of the regulation, and the replacement manufacturer creates a negative 7, then you have made the environment worse, while destroying jobs, ability to gain revenue from taxes from that manufacturer and all of it’s associated employees, and all of the industries and services that they purchased from.

Tort Reform.

Tort reform has been discussed over the years, so we need a more direct and simple way to analyze whether allowing individuals and small groups to cause massive costs to manufacturers and job producers.  Who really benefits from these lawsuits and damages? Is it worth the cost, in the cost/benefit analysis.  Can we afford to continue this process of trying to punish manufacturers, small business and any other job producers for alleged harms to society.   Perhaps an appointed board of professionals to evaluate claims and set damages like is done with workers compensation etc.  We do need to reduce the incentives for those that feed off of the impairments.  Perhaps we could afford this in the past, but now our economy is at risk.

Product Standards.

Another way to assist in increasing real jobs in the U.S. is to begin creating and enforcing product standards on all products sold in the U.S.

This would require products made inside and outside the United States to meet the same standards for manufacturing, including the manufacturing process.   The manufacturing process includes pollution, energy usage, etc.  The manufacturers would provide the information on how their processes etc compare to the standards, and a formula would be created to pay a fee, equivalent to the cost of the differerence to the  US Treasury.

This is not a tariff.  A tariff applies to all products.  This manufacturing standard, would not impact many countries, such as Canada, South Korea, Germany, Japan etc.  It would impact China, and many of the lowest “cost”  countries that have undercut our manufacturers due to their ability to have lower  costs, in countries that have lower impairments to manufacturing than the United States.

Economic Waves:

The first graphic here is based upon normal economic activity, using manufacturing jobs as a base for the waves.  The Fed usually is in charge of the overall economic wave, (manufacturing jobs as a subset) and raises interest rates and makes other moves to push an economy down when it feels things are overheated.  Then because they “caused” the resulting recession, they can reverse course and lower rates to “cause” a rebound and recovery.

In the case of manufacturing jobs, the Fed is left without effective tools, because of impairments created by local, regional and Federal enactments.  The impairments function in both low and high interest rate environments.  In attempting to create full employment, the Fed has had to use extraordinary measures to counteract the impairments, and or watch bubbles be created by the results of  the broad based stimulus measures they have deployed.  The tech bubble and the real estate bubble were two examples of excessive growth above the top line of the chart, (not shown on these charts).

The problem lies when we have a long term downtrend in manufacturing jobs, while many other parts of economy are functioning close to normal.

The result is that even in a “recovery” jobs levels are still in decline, and in recession they are a huge drag on the economy.

This is where the economy is today, with manufacturing jobs  equal to the bottom of the past recession, waiting for the next wave down, with no recovery due to the down slope of the chart.

The solution is we need to take manufacturing jobs seriously, and move the chart slope from down sloping back to level or up slope.  We cannot educate or innovate ourselves out of this kind of economic decline.

Median Wages effect on asset values:

When middle and family wage manufacturing and other similar jobs in construction, real estate, and the rest are reduced, by downtrends in the economy (some purposely caused),  purchasing power declines, which leads to assets being devalued, and the whole economy declines.

Exporting manufacturing to lower cost countries, results in lower costs for products here in the U. S. but the benefit is short lived.  We have received the benefits of lower cost products, and then people started losing jobs in greater an greater numbers.  Now the resulting job losses and related effects on real estate, commercial property values, banking, and government entitlements and subsidies has become apparent.

The tech and real estate bubbles masked the effect of the manufacturing and middle wage job losses, and then when those two bubbles were pulled away, we now see the true picture.   Economic decline.

Wage declines lead to drops in purchasing, and then beyond, to loss of housing, loss of retirement, loss of ability to even maintain a basic living, and then cause huge outlays to support this group.  Food-stamps, Unemployment benefits, rental subsidies, health care subsidies, higher insurance rates as hospitals pay for those without insurance and pass costs on to those that pay, and more.

Real estate is only worth what someone will pay ( and qualify for the financing) , and if wages drop they can only pay less and less.  As residential and commercial home values decline,  Lenders and investors lose money, and pull back or stop lending to all but the largest companies.  Many of   those companies making money (which are the only ones getting loans) are importers or exporters, and  workers incomes are still in decline. Those people who lost jobs will not see their related industries recover, because, in part they are not very healthy and cannot attract financing, nor is their a good prospect for their recovery unless wages rise back to levels prevalent in a healthy manufacturing based economy.

Home re-financing and  Stated Income Loans.

Financing, stated income loans, and etc is a big enough topic for an upcoming post.  In short this author believes that Fannie May and Freddie Mac, should allow anyone who has one of their loans to refinance at the current rate, no matter what their credit score or loan  to value ratio is.  If we (taxpayers) already own the loan, what difference does it make what the credit score or LTV is, we are better off letting the owners refinance, which cuts their risk of default and stabilizes the market.

We should also allow Stated Income Loans again, with some very different conditions.  25% down in cash, credit score of 750 or better.
That’s it, if the borrower feels good enough about the house to put down 25% in cash, then most likely the loan is of low risk.  This would allow investors, and small business people, with income, that does not qualify under IRS guidelines as income, to purchase.  For example: in a standard loan, the underwriters do not allow most capital gains (which is still real income) to qualify as income.

The government went too far in allowing stated income loans to be abused (multiple loans, no income, etc.) and then went too far the other way an eliminated them.  A better solution is allow them with specific conditions. ( used for what they were originally conceived for ).

These two changes would put a bottom under the real estate valuations in many markets.   This would help the financial condition of many people and be very worthwhile.

World Equalization of wages and assets.

We are on a path to world equalization of assets and wages.  Do you want your assets, and wages to reflect the average of the rest of the world?  We have a long way down to go if we sustain the current policies.  If you feel your job is not impacted by the loss of manufacturing jobs,  it soon may be.   Let’s look at trade policies and correct imbalances, create real free trade as in equal trade.

In Summary.

We  need to look past the headlines of the Banks, and a real estate bubble causing the decline in the economy.  If those were the sole causes of the down trend then we would be recovering jobs at a much faster pace than we are.  We need to look back further than those bubbles to the long term trend.

If we had a strong sustainable growing economy, the Banks and the impact of the burst of the real estate bubble would have been much less, and we would be back to a good economy by now.

The lack of a good sustainable economy is knocking the legs out from values  of residential and commercial real estate, which causes losses for banks, and then limits lending for growth.

Innovation and education are long term goals, and the jobs benefits from those areas are not measurable in the short run, and so a gamble to put all our hopes and resources into that direction.

Manufacturing and manufacturing jobs is much more measurable, and improvements in the environment for manufacturing can increase jobs ( and government revenue from taxes) immediately.

1) Ask U.S. Manufacturers who still manufacture here, what the largest impairments to manufacturing in the U. S. are.  Manufacturers who have shifted much of their operations outside the U.S. are poor choices to discuss this with because now they have vested interest in maintaining the existing import of manufactured goods.

2) Examine those impairments and develop a “cost” / “benefit” analysis, taking into consideration, unemployment compensation, loss of tax dollars for property taxes and etc, Food stamp programs, cost to subsidize the economy by the Fed, inflation of dollars, Quantitative easing and other effects of job loss.

Roll back impairments that have higher “cost” than “benefit”.

3) Investigate and implement a Manufacturing  Product Standard, for all products sold in the United States.  The standard includes the product and the manufacturing process.  Provide for a fee to be paid by any manufacturer who does not meet the standard.  This would also assist in the discussion of impairments that are lower in other countries, whether we need that level of impairment in the US.  If other countries object to the imposition of a requirement for an impairment they do not have, perhaps they make a good point and we can reduce or eliminate it in the United States.

I look forward to your comments, and if you want our economy to improve send a copy of this to your elected officials and let them know you feel this is of top importance in their agenda.

Bryan F. Smith
MBA, Small business consultant.

http://bestbreedmarketing.com

Bend, OR.

Thursday, October 7, 4:54 PM Saying over-regulation “will silence the heartbeat of our economy,” the U.S. Chamber of Commerce’s Thomas Donohue pledges to step up legal challenges to Obama’s regulatory policies.

For those of you that follow or read my blog, this has been a contention of mine for quite some time.

Reasonable and valid regulations protect our health and security, but if we go too far.. we can and will kill the economy and jobs.

What is too far.. or not far enough.

Let me know what you think about this or post some examples of how regulations have helped or hurt you personally, and relate to whether the regulation is beneficial or harmful to the overall population.

With a wave of the hand.. there is a big attempt going on to redirect the populace to think fatcats, big banks, and such are at fault or should be punished.  Whether they should be or not, is a whole different discussion.  The problem is, by spending time and energy on punishment, we are taking our eyes off the ball of the most important thing right now which is jobs and job creation.

Small business creates something like 65% or more of the jobs in an upturn. Small business  creates their financing from credit cards and equity lines in their homes.  Current new proposals and laws restrict the ability of individuals to receive new credit cards, reduce rates on cards and limit by law lenders ability to determine the creditworthyness of  home buyers.

These proposals sponsored primarily by Democrats,  attempt to shield their constituents from getting into debt beyond their ability to pay.   This is another step away from self determination, and deciding yourself how much you should borrow.   The problem is, by reducing the availability of credit, to those that cannot prove “sufficient” income and assets, takes away a primary tool that small startup business people have used for years to start or grow a new business.  If you had “sufficient income and assets” you might not be trying to start a new business.  Often the person on the street sees opportunities that a banker cannot see.  And the very same government through the FDIC is telling the bank examiners to let the banks know that they should be increasing their reserves and cutting back on lending, reducing their exposure to existing clients, much less lending to new ones.  The only money being lent out is through SBA Small Business Administration guaranteed loans.. hmmm..  Federal government supervision again.  So its unlikely your local or regional bank is going to give you a loan.

A very interesting development as of the last few days.  Hillary Clinton and Bill Clinton within just a couple of days of each other both took some aim at President Obama’s current policy of punishing the big banks.  Hillary said that foreign countries do not have as much respect for us, or do not have the inclination to follow our suggestions if our economy is weak.  This is quite a bold statement, coming from a Secretary of State.  And quite different than typical remarks from a person in that positions.  One wonders if she is distancing herself from the President, and might take a stab at running against him in the Democratic Primary coming up in a couple of years.  And husband Bill said, that in his opinion Goldman Sacks did not violate the law, and that we should be working on growing jobs and business with calm forward looking policy rather than backward looking punishment.  Interesting that those two statements came out very close together.  These two do not say things they have not thought out thoroughly.

So, the gamble is, will blaming push down the markets, and regulations push down credit availability, sparking a second down dip in the economy.  He might be popular, but how long will people buy the idea that it is the Banks fault.  After all even if it was, and we prevent it from happening again, will that increase jobs and hiring?  No.  I do not see how creating regulations that hinder banking and trading will create new jobs in the private sector.

It’s easy to blame the last thing that occurred before and event for the event.

In my opinion I think 20 years or more of having a poor economic and energy policy,  creating most favored nation trading status for other countries without product standards for imports is what moved us into this long term downturn in middle wage and manufacturing jobs.

That is the issue that needs to be discussed, rather than real estate and banking.

We cannot just start creating import duties, because now after the fact that will create a trade war and limit our ability to sell treasury bills to finance our expansion of benefits to those that are not paying for them.

This is just what is happening now in Greece, Portugal, Spain and Italy.

The reason the Euro currency has tanked is because there is a limit to how much you can borrow to pay for things.  At some point people lending you the money say,  I need more interest to pay for the risk of lending to you, or at a further point, I am not going to lend to you at any rate of interest.

China is spending their cash that they own on infrastructure and growth and other job creating areas.  The US is spending money it needs to borrow to primarily continue benefits to constituents of those that are voted in.

At some point there is a tipping point.  Greece cannot borrow more, and risks default on what they have borrowed so far, because the money was given out to people, not used for improving the jobs and the economy.   The people like that and vote in more representatives that will borrow more money, and this goes on until the people they are borrowing from say,  you are too high a risk.

Sounds like California, Illinois and a few other States.

It cannot happen here.. hmmm..  It’s different here.  We can just raise taxes on the rich.. except there are not enough of them even if taxed 100% to pay for the budget deficit we are not adding to.  That will not work.

And, people and Corporations, especially people with money and Corporations with money have choices.  They have a choice to take their assets or business and move them to another country.  If we act as if we as a government can just keep taxing and increasing rules and regulations forever without them reacting we are very wrong.  There is a tipping point.  What happens first?  Jobs are lost, money and capital are lost, unemployment rises,  companies move to other countries.  Is that what is happening here?

I read a Chinese paper today online, the growth their is stunning compared to our contraction.  We are getting used to high unemployment and a failed economy like we have no choice but to live through it.  When you read about  their employment rates and growth it jogs your mind.

China’s economy expanded 11.9 percent year on year in the first quarter of 2010.  The growth rate is 5.7 percentage points higher than the same period last year. They are clearly kicking our butt.  Double-digit GDP growth indicates that the country’s fixed-asset investment and domestic consumption have together generated even more growth momentum in the first quarter of this year than they did in previous quarters, when the country was going all out to fight the worst global recession in decades.

The key words there are that they were successful because they invested in fixes- asset investments.   I can remember the talk in the US about a stimulus package that was supposed to invest in fixed-assets, but in the Congress it got shifted over to a majority of the spending being on payments to constituents.. primarily States to spend on employees, and public benefits like foodstamps and unemployment benefits.. hmm.. yes that creates a good economy.  See the difference? Its huge.  The Chinese have professionals running their economy and we have politicians that pander to the people who elected them who want more for less.   Or more for nothing, and have “somebody else” pay for it or its ok to borrow the money.   I have not seen any articles about increasing payments to public workers or the like in Chinese newspapers as their response to a slide in their economy.  So which policy worked.  Theirs did.  Are we changing ours yet? No.  Whats the path then, continued more of the same, until we change our path to one that works.

We actually have an example that we can see of what worked and what did not.  But I do not hear about that in the news.. we are discussing punishing the Banks and the fatcats instead of figuring out how to grow the economy.

Ok.  What can we do.

1).  Elect people who understand economics and business and employment.  And no that is not a blanket approval for Republicans.

Peter Schiff is an interesting Senate candidate.  Look him up for some unique reading.

2).  We can implement a standard for products that are sold in the United States.  All countries that import and all companies that manufacture here in the US will have to meet the product standard.  How is this different from what we have now?  California just passed a law implementing energy usage requirements for new televisions sold in California.  Where ever they are made they have to meet that standard.  Now lets think about carbon caps and things like that.  The US, no Obama and his followers want to implement carbon output caps for only United States manufacturers.  This will allow “developing” countries to not comply, which increases impairments on US companies, and not imports.  This is a continuation of the failed 20 year trade and economic policy (or lack of one) which is causing our median wages to tank.  If we created a product standard, instead of a manufacturing standard just for U.S. manufacturers, we could reach the environmental goal without losing too many jobs.  All impairments cost jobs, but the job loss can be discussed and debated and decided if it is worth the benefit.  We should not hide our head in the sand and say that new impairments will increase jobs because it never has.

3).  Do not borrow to pay for social programs and payments to people, including benefits for public workers.   If we cannot pay for it with cash, which includes taxes, do not increase wages and benefits.  We most likely need to decrease obligations and payments for public workers and entitlement benefits until we have a balanced budget again.  Increasing taxes, is not going to work, because it will cause a further loss of jobs, or delay the creation of jobs, as people move their money, their companies and families to places that have less impairments.

Public Unions have resisted pay cuts and prefer to have their workers fired or laid off  and have the public suffer the resulting cut in public services.  At some time we move past the tipping point.  The Unions themselves should see that it is in the best interest of their workers to allow the economy to stabilize and grow again.  If we cut public workers pay 5 to 8 percent, and required copays for medications, and medical care, and cut retirement benefits, to where our current taxes would pay for the expense we will have a good start.

This would be better than wholesale layoffs and firings.  Most of the public sector has taken a bigger pay cut than that in the last few years.  Many people have taken a 100% pay cut,  so it’s hard to listen and agree with those that are paid for with tax and borrowed dollars that they should not have to receive a cut in pay.

In Oregon, the PERS system ( the public employees retirement system) still allows by past contract of our legislature and Governor, that they get a minimum guaranteed payout of 8% per year on their pension and retirement plan, no matter what the market does.  So if the market goes up 25% in a year they get a 25% gain, if the market goes down 25% in a year the still get an positive 8% gain.  And the taxpayers have to fund this !!  We need  to remove public employee Union negotiations from the Legislature and turn it over to an appointed board.  The PERS board that supervised the plan was also appointed by a Democrat Governor, was made up of a majority of about 80% of union members.  Some oversight.  This is why taxes are going up and the jobs and economy are going down.  It is not the banks.  But I can see how it is in Obama’s interest to shift the discussion to the fatcats and the banks.

We can and should be looking at economic policies that will grow the economy so that all workers, public and union and private can grow their salaries and incomes and benefits again.  If we tax and borrow to pay for public workers it will kill the private sector.

Look at the things that Greece is going to do in order to be able to borrow more money.  Cut pay and benefits of government funded payouts.  Increase taxes.

It is better to cut pay and benefits now to avoid having to raise taxes and cut benefits and pay.

Summary.

1). Cut benefits and pay for public workers, and entitlements until our budget is balanced.  Grow these pay levels back through improvement in the economy not by borrowing.

2). Pass Product standards for all products sold in the United States to bring a level playing field back for US producers.

3). Elect knowledgeable representatives; Democrats and Republicans that know about economic growth, business and capitalism.  It is the best path to economic prosperity for all.

4).  Teach our kids about capitalism and free markets and economics.

The Chinese have it figured out, and while we argue, they have  a planned capitalist economy humming along.  They do not have lawsuits, and blame, and backwards finger pointing.  They do not have elections and pandering and paying out benefits for votes.  They spend cash on infrastructure instead of borrowing for public entitlement programs.  Which economy do you think will win if we continue our taxing and borrowing and not only does it not stimulate job creation in the private sector but diminishes it?

Several major changes in the economy began to unfold in the last two weeks.  I was discussing the Euro and Eurozone economic changes with a couple of friends, and I realized for a moment that a vast majority of business owners most likely had little to no idea what was going on, or how it might impact their business in the next 2 years.

The stock markets have dropped 10% and in some sectors there was almost panic selling.  Would China slow exports, the Eurozone slow imports, and the United States suffer a double dip recession as a result?

Important things to ponder if you run a business.

Here is how I see it playing out.

Short term.. markets might do anything,  financial fear was dramatic in its impact on the markets, then the  psychology of purchasers, sales and employment fell.

Medium term I see benefits to housing, land and lots, construction materials, retailers who have adjusted to sell to those who have jobs, and manufacturing for domestic consumption.

Why? Funds will continue to flow into US bonds due to uncertainty in the Eurozone, and the falling Euro, which I believe will continue to fall even after today’s large “rescue”,  and that drives down interest rates.

Lower long term rates will continue the trend started by the Federal housing purchase subsidy by extending the period of time before rates rise.  The Fed was close to raising rates, and now it will delay that with Europe in peril, and for once the United States local economies will benefit from world economic turmoil.  The Euro support should keep a the downside risk somewhat stable limiting a further sharp decline, yet we believe the weakness will continue, in a more manageable way.

Retailers that have adjusted to doing OK by selling to those that are willing to buy, will continue to prosper.  Those that are still not profitable may not do any better.   Those companies that have figured out a way to make money without selling to the unemployed will continue to prosper.

Exports to Europe will drop, but they are “only” about 25% of our exports.  China is slowing their availability of credit, so the funds that were flowing into their stock market will slow.  Major industries will be fine as they get their funds from inside sources.   Exports from China should not be substantially impacted as the US should continue to grow its imports from China, although at a slow pace.

Oil could go either way.  Eurozone economic weakness may keep prices lower, and certainly they will not rise as fast as we thought only two weeks ago.  This is good for consumers, housing, manufacturing, and retailers.

Today; John Paulson, who made lots of money shorting housing before the fall, flipped positive on housing saying that his staff has been observing California, and that the region there usually precedes the rest of the country by 6 months.  He see’s housing up 3 to 5% in 2010 and 7 to 10% in 2011.  There are some big opportunities available for those businesses who have a good consultant with their eye on the economic factors such as these.  Other data sees Florida and California prices rising.

Do you have a good consultant with an understanding of local and world economics, and how it can impact your business?

We have specific marketing and business plan information available by market sector so that you can take advantage of multiple year large trend changes.

Call or email us today for a no charge phone consultation to see if you might benefit from our perspective.

3 reasons to use Gmail instead of a dot com email.

Wednesday, April 14th, 2010

At BestBreed Marketing & Consulting, when I create new websites for my small business and startup customers I do not setup an email account with the hosting service.  I use Gmail instead.

Why?

1).  Let google do the spam filtering for you.
2). Your new email address stays with you.  If you change providers or your dotcom name you still have the same email address.
3).  Gmail is a respected brand, and looks a lot better for your small business than some small brand like a local host provider, or OMG, something like AOL.  Hotmail is ok, but I  think Gmail is much better.

I always winced when some one had an AOL email.  I thought right away they were small and not in the know, as AOL was not even the world wide web.  It made an impression on me and not the kind you want to create.  You want to look like you are established, so go with the best of breed, and in email, Gmail is it.

Gmail refreshes content automatically, and with Hotmail you have to continually refresh your browser to see new mail.  Gmail has a superior login system, and also your account links easily to other services that relate to SEO, google analytics, adwords and more.

So create a Gmail account, use your personal name and combine it with your company name, or better yet ask me about creating a brand.

Everyone should be thinking branding, when creating a website name, your email name and so on.

I am working with two small business real estate agents in Bend Oregon, and we have started to move into how to create a memorable brand for each of them.  Look for my blogs and upcoming page on branding.

Or better yet, subscribe now to my email newsletter and receive
weekly articles and custom content not on the blog.  If you ever want to remove yourself from the email list it is simple to do, and we do not share email information with anyone or any body.

The email subscription form is on the Bestbreed Marketing.com Home page.  Clicking this SUBSCRIBE NOW link text will take you there.

Facebook Share integration with WordPress

Monday, April 12th, 2010

I created a Business page on Facebook and I want my blog posts from my WordPress site to post there. The idea is that I create content on my small business consulting site, BestBreedMarketing.com and then click the Share button on the blog and voila.. posted to my Facebook page.

Trying a couple of widgets.. and have not figured it out yet.
As the Share button is not showing up.

Creating a brand, first things first.

Friday, April 9th, 2010

When I consult with startup and small business clients, in Bend OR, one of the things they ask me about is how to create a brand.

I like to start the conversation with a discussion of marketing versus advertising to make a point about how to “create” a brand.

My definition of marketing revolves around the idea that we look at customer needs and wants.. and then figure out how to serve that niche or client base with a product or service that has a high likelihood of being purchased.

Advertising comes into play after we have determined what kind of product or service we are going to offer.

Branding is about half way in between. I like to be well on my way to determining a product and service mix.. for my client, before we get into the branding area.

As we begin creating a brand or analysis of an existing brand for enhancement, I reach into the discussion of
1). Who are your clients.. what do they spend their time doing.
2). What are you, or can learn to be, an expert at.
3). What kind of image can you emphasize and be comfortable and strong with.

Your brand should concentrate on both of these items as we start moving into the art of projection.

You are what you project.. you are on stage, at all times if you truly want to create a memorable and effective brand.

Trump is a great example.. this man lives branding at all times in his public life. It’s a great show.. and he has been fine tuning it for many years. It is fun to watch.. to see how he milks it.

We like to isolate two or three of our clients primary traits.. and then get to work on designing who you are to become.

If you live in the beautiful and resurgent, Bend, Oregon or Central Oregon area and would like to be part of a case study for branding of your small business, send me an email.

This morning I was reviewing the online site for our local Bend Oregon newspaper.  I clicked on an article that mentioned an article in Money Magazine that is about Bend Oregon. I am always on the lookout for opportunities to promote my small business consulting company at http://BestBreedMarketing.com

This turned out to be a way to promote Bend, and I was able to get my website link published which helps in Google rankings.

The article lists Bend Oregon as a top 10 location to buy a home in 2010 based on a number of factors.  My comments concurred and added that land and lots were a suggested investment as you can buy either right now for about one third of the peak values, and land should be a great currency hedge in an uncertain world.  Bend was noted as a top gainer in market price and population growth percentage during the last 5 years, and that it had most likely bottomed and was heading back up.

I quickly googled for Money Magazine, opened the article and found the post.

http://money.cnn.com/magazines/moneymag/moneymag_realestate/2010/snapshots/375.html

You can see my post there I think its on page 4 of the comments.

I commented on the article and linked the comments to my facebook page and to this website at http://bestbreedmarketing.com

I went to my facebook business page, where the article was posted in my own page there, and made comments about the post.

I then thought of a local friend and real estate expert Shelly Hummel at SellBend.com and sent her a note, and called her recommending that she do the same.  She quickly picked up on the opportunity and you can see her post just above or below mine.

So I accomplished several note-able things in just a few minutes by being aware of the power of social networking and referrals.

I now have a link in a national publication, empowered a friends site, and added to my own reputation as a brand, and added some to my status as an expert in my own field.

So, think about those key words, add them into your commentaries and post your link to your own site, and one referral site.   You will build connections and business over time.

Another way to get early notice of this kind of opportunity is to build a yahoo pipes filter, to send yourself  articles that you might be able to comment on.

http://pipes.yahoo.com/pipes/

You can see my previous blog on Pipes here:

http://bestbreedmarketing.com/blog/content-feeds-and-creation/

You can, and someday should, pay a top notch SEO company to help you optimize your website with and or blog with keywords.  For a small business or a startup, with more time than money, it might make sense to DIY.

Keywords are the “key” to remember when:

1) Authoring pages
2) Authoring blogs

One of the main ways search engines find your pages and posts, is  by searching out words that web users type into their searches.

You might think you know, what people are searching for, but it just makes sense, to see what Google says people are searching for.

For example; Blog article name and blog article content will be more easily found if you include the keywords.

The analytics page reviews your input and suggests alternatives with information about how they are being used.

This is important.  In my own case,  I was wondering if  Google would show my site and or blogs, if I typed in my business category of consultant and location, Central Oregon.

When you do this, think like a customer, and type in what they would be looking for.

I typed in small business consultant Bend, Oregon.   My site was not (yet) shown.   I checked out the top result, and my competition clearly had Bend, Or and small business consulting on their home page, and on review of my own, I found, that I did not.

That changed immediately.

So that basic step should help fairly soon, and I will keep you updated on the results.

So check out Google keywords and play around with it a little bit.

Here is the link

https://adwords.google.com/select/KeywordToolExternal?defaultView=2

I think you will find some great words to use in your site language, and posts.

Remember the more often, you use those key words, the easier it is for those searching for you to find you.

Content feeds and creation.

Thursday, March 18th, 2010

I noted in yesterdays blog, that I wanted to find a different content source for my small business consulting website bestbreedmarketing.com, that I could filter the input into. As a small business startup myself, I need something with no cost or inexpensive that automatically updates itself.

I chose:

-Yahoo’s Pipes.
-Feedzilla

Pipes is a powerful composition tool to aggregate, manipulate, and mashup content from around the web.

I viewed their short intro video, and searched for a small business Pipe, selected on, cloned it to be my own (which is part of the purpose) and renamed it.

You can see the result on my blog page at:  bestbreedmarketing.com

Feedzilla

I chose Feedzilla for much of the same reasons, and I liked the scrolling content headers and the general format of the feed.   It took me a bit to figure out how to load the pre-made html from their site.  I moved an html widget into my sidebar, pasted in the code, and it worked right away.

ithemes Builder:

I also want to compliment the team over at ithemes, for their fine WordPress template development tool, Builder.  Chris and Cory have done a fabulous job and provide excellent support.

Tomorrow; Researching Google key words for consulting,  marketing, and small business in Bend Oregon.