This morning I was reviewing the online site for our local Bend Oregon newspaper.  I clicked on an article that mentioned an article in Money Magazine that is about Bend Oregon. I am always on the lookout for opportunities to promote my small business consulting company at http://BestBreedMarketing.com

This turned out to be a way to promote Bend, and I was able to get my website link published which helps in Google rankings.

The article lists Bend Oregon as a top 10 location to buy a home in 2010 based on a number of factors.  My comments concurred and added that land and lots were a suggested investment as you can buy either right now for about one third of the peak values, and land should be a great currency hedge in an uncertain world.  Bend was noted as a top gainer in market price and population growth percentage during the last 5 years, and that it had most likely bottomed and was heading back up.

I quickly googled for Money Magazine, opened the article and found the post.

http://money.cnn.com/magazines/moneymag/moneymag_realestate/2010/snapshots/375.html

You can see my post there I think its on page 4 of the comments.

I commented on the article and linked the comments to my facebook page and to this website at http://bestbreedmarketing.com

I went to my facebook business page, where the article was posted in my own page there, and made comments about the post.

I then thought of a local friend and real estate expert Shelly Hummel at SellBend.com and sent her a note, and called her recommending that she do the same.  She quickly picked up on the opportunity and you can see her post just above or below mine.

So I accomplished several note-able things in just a few minutes by being aware of the power of social networking and referrals.

I now have a link in a national publication, empowered a friends site, and added to my own reputation as a brand, and added some to my status as an expert in my own field.

So, think about those key words, add them into your commentaries and post your link to your own site, and one referral site.   You will build connections and business over time.

Another way to get early notice of this kind of opportunity is to build a yahoo pipes filter, to send yourself  articles that you might be able to comment on.

http://pipes.yahoo.com/pipes/

You can see my previous blog on Pipes here:

http://bestbreedmarketing.com/blog/content-feeds-and-creation/